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Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”

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Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.
Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Just released

7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
Read moreMost recent
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- The First 5 Things I’d Do if I Were Starting My Business Over Today
Newest

MAA ad of the Week: ‘It’s always Burberry weather’
Actually it’s quite a big campaign, beautifully shot by Alasdair McLellan, but a stand-out is the film with actor Barry Keoghan working on a script with a waitress who’s obviously destined for higher things You can’t actually see that much of Barry’s ‘Puffer’ (left) which may be as well if he’s trying to keep a

10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.

The Card Game That Captivated Thousands of Young US Latinos
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data] 16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://i3.wp.com/www.hubspot.com/hs-fs/hubfs/b2b-social-media-marketing-featured.webp?width=595&height=400&name=b2b-social-media-marketing-featured.webp&w=595&resize=595,396&ssl=1)
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap.

Building a High-Performance Website to Drive Engagement and Brand Trust
Modern consumers are digitally literate, savvy shoppers who prefer buying online. This sentiment is echoed by The World Advertising Research Center (WARC), which shows that 56% of shoppers prefer buying on the web. A robust website can improve your brand exposure and drive engagement, too. Such engagement is crucial — three in five Gen-Z shoppers
![How to Start a Podcast on Spotify for Free [+ Expert Insight] How to Start a Podcast on Spotify for Free [+ Expert Insight]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/spotify%20podcasts.png?width=595&height=400&name=spotify%20podcasts.png&w=595&resize=595,396&ssl=1)
How to Start a Podcast on Spotify for Free [+ Expert Insight]
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone.

Hulu’s La Máquina Brings Spanish-Language to Streaming
Hulu wants to immerse audiences into the world of Mexican boxing. La Máquina, starring Gael García Bernal and Diego Luna, premiered on Hulu this week, marking the streaming service’s first Spanish language-produced original series. Searchlight Television brought the idea to Hulu, according to Jordan Helman, executive vice president, drama, Hulu Originals and ABC Entertainment. The

My Advice for People of Color Looking to Break Into Tech
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Female Quotient: Girls Are ‘Inpowered’
“Empowered” is out, and “inpowered” is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Être, which matches girls with women in leadership roles, on “iamINPOWERED,” a print and digital campaign kicking off Thursday. “iamINPOWERED” will be featured in The