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E-Mail

E-mail transforms communication with instant, secure, and global messaging, bridging businesses and individuals effortlessly across the digital world.

Outdoor

Outdoor adventures ignite the soul, blending nature’s raw beauty with thrilling exploration for unforgettable, freedom-filled experiences.

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Native

Native culture thrives in authenticity, weaving ancestral wisdom, traditions, and deep-rooted connections to land and identity.

Marketing

Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”

Social Media

Social Media is the digital campfire where billions gather to share stories, spark revolutions, and turn pixels into power.

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Influencer

Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.

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Tesco Launches Video Ads in Retail Media Offering

Tesco Launches Video Ads in Retail Media Offering

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Tesco hasn’t released many specifications around the video format, other than

10+ Overlooked Tools To Improve Your MarTech Stack

10+ Overlooked Tools To Improve Your MarTech Stack

Building the ideal tech stack for content marketing remains a pie-in-the-sky dream for most marketers. So, we asked the experts presenting at Content Marketing World 2024 which tools should be in those tech stacks but usually aren’t. As usual, some rejected the premise, offering smart advice about why you should pause before moving forward with

US and UK campaigns knock ‘smile’ off Kraft Heinz

US and UK campaigns knock ‘smile’ off Kraft Heinz

Kraft Heinz has waded into trouble on both sides of the Atlantic with two campaigns featuring (or not) black folk. In the US it’s pulled an ad by Gut New York featuring a large black face, which some have said is redolent of minstrel-type “black face.” Kraft Heinz US says: “As a consumer-obsessed company, we

10 Free Accounting Software for Financial Reporting in 2024

10 Free Accounting Software for Financial Reporting in 2024

Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.

12 Experts Share Their Tips

12 Experts Share Their Tips

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.

To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative Competition

To Boldly Go, Elvis and Revolt take top prizes in Ocean Outdoor’s annual Digital Creative Competition

To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising. Gold in the commercial brand category goes to McVitie’s and To Boldly Go who reignite an age old British debate with

8 Best Free OCR Software to Convert Documents in 2024

8 Best Free OCR Software to Convert Documents in 2024

Are you and your business still drowning in paperwork? Actual physical paperwork? It’s 2024. Let’s change that.   Your documents still hold value. You, along with staff and stakeholders, might receive and work on them for a variety of business decisions every day. By switching to a free optical character recognition (OCR) software tool, you can

Best AI Tools for B2B Marketing in 2024

Best AI Tools for B2B Marketing in 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.

Your Blueprint for Comprehensive Vendor Risk Management

Your Blueprint for Comprehensive Vendor Risk Management

Vendor partnerships and outsourced products and services are hallmarks of a modern business. 

Facebook tries to explain the complicated world of ad tracking

Facebook tries to explain the complicated world of ad tracking

Facebook is trying to shine a light on one of the more confusing aspects of the advertising industry: how webs of seemingly unrelated companies use your data to serve ads. The social network is updating its advertising settings to make it a bit easier to see how advertisers are getting your information, why you’re targeted

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