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Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”
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Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.
Latest
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10 Best Free Hard Drive Cloning Software in 2024
Protecting customer data is a steadfast priority of every business, big or small.
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![10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/ai%20challenges.png?width=595&height=400&name=ai+challenges.png&resize=595,396&ssl=1 "10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]")
10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Free Accounting Software for Financial Reporting in 2024
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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10 Types of Leadership Styles: Which One Are You?
Leadership is about leading others to success while getting things done.
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7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
Read moreMost recent
- Boost Your Contractor Business with Effective Marketing Solutions
- Advertising to Baby Boomers: Communities for Boomers
- Perplexity Is Referring Modest Traffic to Publishers
- How To Improve Data Storytelling and Gain More Support
- Most Android Phones Collect An Astonishing Amount Of User Data, Without Consent
- The First 5 Things I’d Do if I Were Starting My Business Over Today
Newest
![How to Create the Perfect Project Timeline [Template + Examples]](https://i2.wp.com/www.hubspot.com/hs-fs/hubfs/project-timeline-template-1-20240919-3074583.webp?width=595&height=400&name=project-timeline-template-1-20240919-3074583.webp&w=595&resize=595,396&ssl=1 "How to Create the Perfect Project Timeline [Template + Examples]")
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.
How Brands Can Get It Right
In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives—narratives that continue to
The Two Best Methods for Market Sizing Your Business, Plus Expert Tips
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask.
G/O Media Sues Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others.
DOJ’s Remedies to Google Search Could Knock Gen AI Efforts
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper
Everything You Need to Know
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.
The cheap chocolate system | Seth’s Blog
The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to