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Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
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Newest

A Proven Strategy for Hyperlocal Marketing
In today’s evolving advertising landscape, print continues to prove its value, especially for businesses looking to connect with their local communities. Print advertising offers a unique opportunity to reach specific geographic areas and build trust within tight-knit neighborhoods. In this blog, we’ll explore the enduring power of print and how it can help you effectively

4 Ways to Mitigate AI Bias and Close the Diversity Deficit
Feed a prompt to an AI image generator and you’re bound to encounter an insidious pattern: Do the people look … too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion—you’re almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And “wanton” is a deliberate adjective; it’s mostly used

The 50 Best Bootstrapped Backlink Builders in 2024
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend on marketing, so any strategy these small-but-mighty companies

Why X Is Dropping Its Advertising Lawsuit Against Unilever
X (formerly Twitter) has dismissed Unilever from its ongoing lawsuit against advertisers which accuses several brands of conducting an “illegal boycott” of its business. Per a court filing, X has dropped Unilever’s name from legal proceedings initiated in August. The document states X will still pursue those named in the original suit, which included ad

Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the corner. According to our friends at COMvergence (an independent research and data consultancy, which analyses media spend investments), they’ve identified an estimated $40billion worth of media billings that is likely to go

Joe La Pompe advertising, publicité
Joe La Pompe advertising, publicité – oversized dog / La ressemblance est un peu grosse? “Masked to unmask copycats.” THE ORIGINAL?Skoda « Doug the dog » TV Commercial – 2019« In the event of a car crash, your dogcould become a one-ton projectile.Watch the TV Commercial (You Tube)Agency : Rosa Paris, ex Rosapark (France) LESS ORIGINALVolvo Genuine Parts – 2024«

Lloyds Bank, Coca Cola Tacos and more: top creative ads of the week
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week, a charming spot from Lloyds Bank, outdoor for Coca Cola Tacos and more. Lloyds Bank: Daddy daughter Advertising is magic when it brings together business strategy, an insight into human behaviour and creativity. Aside from

How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.