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The Athletic Names Fubo Its Official Streaming Partner

The Athletic Names Fubo Its Official Streaming Partner

The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for

It’s not easy to see time

It’s not easy to see time

It’s not easy to see time | Seth’s Blog Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth

Dewar’s celebrates the social side of whisky tippling

Dewar’s celebrates the social side of whisky tippling

Any booze advertising is tricky these days, unless it’s alcohol-free. Not much help to Dewar’s whisky which obviously isn’t. But whisky ads through the ages have tended to get stuck in a Scottish glen, with a bunch of Pringle sweaters clinking away. There’ve been exceptions of course: Robert Carlyle’s marathon for Johnnie Walker from BBH

WPP adds to recent good run with Starbucks creative

WPP adds to recent good run with Starbucks creative

Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch for the coffee shop giant. Not such good news for British challenger network MSQ which recently bought defending agency SPCSHP. IPG’s FCB and Stagwell’s Anomaly also competed. WPP’s Starbucks team included included VML, Ogilvy and

What to Expect in Q4 2024

What to Expect in Q4 2024

By Janice Ramos Google’s search algorithm plays a pivotal role in determining what content appears at the top of search results. As we approach Q4 of 2024, it’s essential for businesses and content creators to stay informed about the latest algorithm updates. These updates can significantly impact website visibility and organic traffic. In this blog

The 9 Best Marketing Frameworks You Need to Know

The 9 Best Marketing Frameworks You Need to Know

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.

How to Optimize Your Google Ads for Seasonal Campaigns

How to Optimize Your Google Ads for Seasonal Campaigns

By Clark Mago Seasonal campaigns offer businesses a unique opportunity to capitalize on increased consumer demand during specific times of the year. By effectively optimizing your Google Ads, you can maximize your return on investment (ROI) and drive sales. In this blog post, we’ll explore essential strategies to help you create and optimize your Google

Streamers Prioritize Instant Virality Over Storytelling

Streamers Prioritize Instant Virality Over Storytelling

You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made

Key Principles & How to Leverage It [+ Examples]

Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.

Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted

Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted

Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow or other Katie never struck one as a Diet Coke type – to Jamie Dornan, star of 50 Shades of Grey, among much else. No whips or handcuffs here though. And there’s multimedia stuff too.

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