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Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Just released

7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
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Newest

The Athletic Names Fubo Its Official Streaming Partner
The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for

Dewar’s celebrates the social side of whisky tippling
Any booze advertising is tricky these days, unless it’s alcohol-free. Not much help to Dewar’s whisky which obviously isn’t. But whisky ads through the ages have tended to get stuck in a Scottish glen, with a bunch of Pringle sweaters clinking away. There’ve been exceptions of course: Robert Carlyle’s marathon for Johnnie Walker from BBH

WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch for the coffee shop giant. Not such good news for British challenger network MSQ which recently bought defending agency SPCSHP. IPG’s FCB and Stagwell’s Anomaly also competed. WPP’s Starbucks team included included VML, Ogilvy and

The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.

Streamers Prioritize Instant Virality Over Storytelling
You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made
![Key Principles & How to Leverage It [+ Examples] Key Principles & How to Leverage It [+ Examples]](https://i2.wp.com/www.hubspot.com/hs-fs/hubfs/sustainable-marketing-1-20241014-8761093.webp?width=595&height=400&name=sustainable-marketing-1-20241014-8761093.webp&w=595&resize=595,396&ssl=1)
Key Principles & How to Leverage It [+ Examples]
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.

Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow or other Katie never struck one as a Diet Coke type – to Jamie Dornan, star of 50 Shades of Grey, among much else. No whips or handcuffs here though. And there’s multimedia stuff too.