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Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.
Latest
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10 Best Free Hard Drive Cloning Software in 2024
Protecting customer data is a steadfast priority of every business, big or small.
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![10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/ai%20challenges.png?width=595&height=400&name=ai+challenges.png&resize=595,396&ssl=1 "10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]")
10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Free Accounting Software for Financial Reporting in 2024
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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10 Types of Leadership Styles: Which One Are You?
Leadership is about leading others to success while getting things done.
Just released
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
Read moreMost recent
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Newest
Lucky Generals wins Britvic’s Robinsons
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer goods, maybe they’ve slowed a bit) and now it’s won fruit-based drinks firm Robinsons in a pitch against The Gate, Wonderhood Studios and VCCP. Saatchi & Saatchi decided not to repitch. Munnawar Chishty, narketing director
Unilever’s Agreement With X Could Influence Remaining Brands
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk’s X (previously Twitter) filed a lawsuit against several former advertisers, claiming they coordinated an illegal advertising boycott against the platform. This legal
Hurricane Milton Drives Viewers to Fox News
Monday, Oct. 7 At the top of the week, Fox News’ The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O’Donnell was MSNBC’s most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN. 25-54 Demographic (Live+SD x 1,000) Total Day:
The Future Of Mobile Performance Is CTV-Driven
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever.
Tips for Your Job Search
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
😋 World Food Day: Iconic Billboard Campaigns
World Food Day shines a spotlight on food security, sustainability, and nutrition. At Billboard Media, we’ve worked with incredible brands in the food sector to create outdoor campaigns that make an impact. Billboard advertising isn’t just for big names—it’s accessible to businesses of all sizes. We’ve helped various brands amplify their messages with creative and
Go Inside Jimmy Fallon’s Tonightmares… If You Dare
This spooky season, there’s something scarier at Rockefeller Center than a Jenna Maroney-hosted Halloween party. The iconic Manhattan location is hosting Jimmy Fallon’s Tonightmares, The Tonight Show host’s first foray into the haunted maze craze that sweeps through theme parks and other family-friendly venues every October. Open through Oct. 31, Tonightmares invites the brave and
I Tried Creating a YouTube Channel Using Only AI
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator
![13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://i3.wp.com/www.hubspot.com/hs-fs/hubfs/creating%20videos%20for%20instagram%20featured.png?width=595&height=400&name=creating%20videos%20for%20instagram%20featured.png&w=595&resize=595,396&ssl=1 "13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]")
13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
Creating videos for Instagram has to be one of my favorite marketing tasks.
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about it. The truth is, traditional agencies can no longer meet the needs of modern brands alone, and it’s time we acknowledge this transformation. Television viewing is on the decline. Nothing new. We’ve seen this trend