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Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”
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Social Media is the digital campfire where billions gather to share stories, spark revolutions, and turn pixels into power.
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Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.
Latest
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10 Best Free Hard Drive Cloning Software in 2024
Protecting customer data is a steadfast priority of every business, big or small.
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![10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/ai%20challenges.png?width=595&height=400&name=ai+challenges.png&resize=595,396&ssl=1 "10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]")
10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Free Accounting Software for Financial Reporting in 2024
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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10 Types of Leadership Styles: Which One Are You?
Leadership is about leading others to success while getting things done.
Just released
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
Read moreMost recent
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Newest
Latinx Fans Want Sports Beyond Hispanic Heritage Month
Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom
Euston: the ad now standing at platform 9 isn’t helping anyone
When you want to catch a train, especially at a chronically overcrowded mainline station, it helps if you can see where it is (which platform) and what time it’s supposed to depart (probably not when it’s supposed to.) But passengers at London’s Euston Station, claimed to be the “gateway” to major cities including Birmingham, Manchester,
![The Best 30-60-90 Day Plan for Your New Job [Template + Examples]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/Untitled%20design%20%2859%29.jpg?width=595&height=400&name=Untitled%20design%20%2859%29.jpg&w=595&resize=595,396&ssl=1 "The Best 30-60-90 Day Plan for Your New Job [Template + Examples]")
The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?
That Big Concert Fifty Years Ago
I wasn’t there. If you want, you can read about why I wasn’t there: 76 Million Sociopaths Outed (HuffPo) There are so many articles/blog posts floating around commemorating/condemning the event that I’ve OD’d. One more could do me in. This could be the one. Advertising. I’ve written about how dumb it is to heavy-handedly invoke ‘60s
Why Instagram keeps serving an ad that looks like a pile of poo
Of the dozens of Instagram ads I viewed in the past few weeks, one made me do a double take every time. Mostly, because it contains what looks like a pile of poo. Like, fossilized poo. A bit crumbly. Or dirt clods. Or … something brown? And definitely not attractive. Here it is: Yep, this
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024.
Jake Paul and Mike Tyson Fight Gets Sponsorship Heavyweights
It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place
News Networks Mark the 1 Year Anniversary of the Oct. 7 Attacks
Top of the Ticker: Monday marked the one year anniversary of Hamas’ Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue to spread throughout the Middle East. Last week, NBC News Now premiered the documentary, Freed: One
Andy Crestodina on Modern Content Marketing
When you create a sales web page, you want to listen to your customers (literally).