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Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Just released

7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
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Newest
Advertising to Baby Boomers: Goings On About Town
For years I’ve been championing the marketing and advertising of normal everyday products to Baby Boomers: Boomer Backlash IIIf every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy.The Real Issue: Marketing and advertising

Facebook boasts that ad boycott won’t make a dent
Boycott, schmoycott. Despite over 1,000 major advertisers participating in a July advertising boycott over the way Facebook handles hateful content, the company said in its Q2 2020 earnings report that its advertising business is doing fine and dandy. Last quarter, Facebook made $18.3 billion in advertising revenue, which blew past investor expectations. While the company

Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from the winning teams (a 7stars bronze winner seemed to have a team of at least 100) and the many excellent entries (winner McCain below), there was a discernible air of, not dejection exactly, but resignation

How I Built a 7-Figure Business While Staying True to Myself
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

No News News & Fake News
I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off

YouTube reportedly let Trump supporter profit as he tweeted from Capitol
The world watched years of toxic Trumpism come to a terrifying head Wednesday as Trump supporters stormed the U.S. Capitol in a bid to undermine free and fair elections in the United States. People have profited from fanning the flames of violence, as Nandini Jammi, who runs Check My Ads, an agency that help brands

Mediaplus strikes blow for indies with Bosch media win
Serviceplan’s Mediaplus has won Bosch’s international media account across 38 countries spanning Asia, Africa, Europe, and Australia. The account covers Bosch’s ten main business units. Bosch’s Tim Dworak says: “Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralized management. Mediaplus’ KPI and data-driven media