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Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”
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Influencers are the modern-day alchemists, turning authenticity into authority and followers into devoted tribes with a single post.
Latest
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10 Best Free Hard Drive Cloning Software in 2024
Protecting customer data is a steadfast priority of every business, big or small.
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![10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]](https://i0.wp.com/www.hubspot.com/hs-fs/hubfs/ai%20challenges.png?width=595&height=400&name=ai+challenges.png&resize=595,396&ssl=1 "10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]")
10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Free Accounting Software for Financial Reporting in 2024
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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10 Types of Leadership Styles: Which One Are You?
Leadership is about leading others to success while getting things done.
Just released
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
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Newest
7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants have to do with Michelin tyres?” Then you think: “People drive all over America to
The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular, offering app owners and developers new ways to reach audiences that might otherwise be hard to reach. In addition to providing more visibility, these stores often offer localized content, flexible monetization options, and unique audiences. Here is a look at why alternative app stores are
Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems are being “force fed” Facebook ads for that content, with experts claiming they are being targeted by social media marketing. A study by University of Queensland researchers found that gambling and alcohol ads can be served up many times in a short period to people
Game design and strategy (Bongo part 3)
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the user’s perspective,
Joe La Pompe advertising, publicité
Joe La Pompe advertising, publicité – No you can’t / Ça casse pas la baraque… “Masked to unmask copycats.” THE ORIGINAL?Carlsberg Beer – 2015Click the image to enlargeSource : AdsoftheworldAgency : M&C Saatchi Stockholm (Sweden) LESS ORIGINALDelhaize / Soda Tout Bien Belgian Rouge – 2024Click the image to enlargeSource : PUB, Media MarketingAgency : TBWA
Complete Overview & Expert Tips for 2025
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when
New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency. Full Customization, Right Out of the Box You need more than just a cookie-cutter approach to media planning. Bionic for Agencies gives you complete flexibility to customize media plans, reports, and dashboards to fit
Targeted Advertising: A Guide to Reaching Your Customers
You’ve spent years perfecting a new product or service. You’ve spent months putting together all the building blocks to ensure its launch is a success. The worst thing that could happen is that all that hard work is rendered dead on arrival. But only poor campaign planning can guarantee poor awareness or purchase levels. In
Sponsor Youth Hockey and ‘Breakaway’ from the Competition
Minnesotans are wild (wink) about hockey. In fact, with its passionate hockey lifestyle and abundance of youth hockey programs, Minnesota is known as the State of Hockey. And as local youth associations drop the puck on the winter hockey season, now is the time for your business to make a marketing power play. Keep reading
I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP