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Marketing is the art of turning whispers into waves—transforming ideas into irresistible stories that spark action and loyalty.”

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Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
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7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
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- Advertising to Baby Boomers: Communities for Boomers
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- Most Android Phones Collect An Astonishing Amount Of User Data, Without Consent
- The First 5 Things I’d Do if I Were Starting My Business Over Today
Newest

The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Most Android Phones Collect An Astonishing Amount Of User Data, Without Consent
As an operating system developed and fully owned by a company whose business model relies predominantly on advertising and user data collection, Android has developed a reputation for being less private and less secure than other operating systems, such as Apple’s iOS. Despite being open-source, Android comes pre-bundled with a plethora of software both from

Perplexity Is Referring Modest Traffic to Publishers
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,

Advertising to Baby Boomers: Communities for Boomers
The elder-centric housing industry is about to explode every which way. My tongue-in-cheek take on it: 03 December 2018 Where are old people going to live?It used to be that old people lived wherever they lived – and that was that. And I’ve written about this ad nauseam for over fifteen years. A list of