“Empowered” is out, and “inpowered” is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace.
The FQ teamed up with mentorship ecosystem Être, which matches girls with women in leadership roles, on “iamINPOWERED,” a print and digital campaign kicking off Thursday.
“iamINPOWERED” will be featured in The Guardian US and The New York Times, with outdoor media companies Clear Channel Outdoor and Outfront Media bringing it to billboards in New York’s Times Square.
Marking International Day of the Girl Friday (Oct.