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Latest
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Just released

7 Examples of Great Branded Content
At first glance, branded content may seem worlds apart from
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The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular,
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Vulnerable Australians ‘force-fed’ gambling and alcohol ads on Facebook, report finds | Gambling
Vulnerable Australians at high risk of gambling and alcohol problems
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Newest

Domino’s scores an own goal
If you’re going to be funny/satirical, well be funny/satirical. This Out of Home effort outside Old Trafford for Domino’s recruitment from Havas’ One Green Bean – said to be a social/PR specialist – chucking monkey nuts at permanently embattled Man U manager Erik ten Hag is neither. Time to grow up. MAA creative scale: 1

Twitter will now give more of your user data to advertisers
Twitter users who logged into their account on Wednesday were greeted with a new notification. A screenshot of the Twitter notification about the privacy policy change. Credit: MASHABLE “The control you have over what information Twitter shares with its business partners has changed,” read Twitter’s pop-up message. “Specifically, your ability to control mobile app advertising

After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivot
For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That’s been compounded by Google’s July announcement that the company would not, in fact, deprecate

DOJ Searches for Remedies in Google Monopoly Case
As the US Department of Justice’s antitrust trial against Google’s alleged ad tech monopoly rages on, the DOJ is still weighing up what to do about the tech giant’s last monopoly deemed illegal by the US courts. Back in August, Judge Amit Mehta ruled that Alphabet had obtained its search monopoly by illegal practices. Yesterday

Uncommon brings the ‘great outdoors’ into urban spaces for WWF
In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly

Here are the (many) companies pulling their ads from Facebook
Facebook has been a platform with wobbly ethics and questionable rules for some time — and now it’s facing consequences where they hurt the social media network most. As many as 19 major companies have, at least temporarily, pulled their ads from Facebook. It’s a big loss for the tech behemoth, both in terms of
![10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips] 10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]](https://i3.wp.com/www.hubspot.com/hs-fs/hubfs/ai%20challenges.png?width=595&height=400&name=ai%20challenges.png&w=595&resize=595,396&ssl=1)
10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.